Entries by Tom Hutchinson

The SNO Report: See The Long Form Story Page Template In Action

Year after year, the Story Page Excellence badge (one of the six you need to earn SNO Distinguished Site status, for which you can enter here) proves elusive to even the best newspaper staffs. Why? More often than not, it’s about the long form template. Eventually, it clicks for everyone and they earn the badge. Just your luck, we’ve […]

Embedding takes a loss, plus covering and anticipating the news: this week on Fresh Powder

When journalists use Twitter’s powers for good, it can all at once be an engine for story ideas and source generation. It houses widespread reaction to all things. In the spirit of news gathering, tweets about Shaun White’s snowboarding gold medal and Parkland, Florida, students’ rebuttal to President Trump’s tweets are embedded to make stories. Type “twitter reacts to” […]

The SNO Report: Reference guide for design

No matter the state of your site’s design, you still hopefully have some curiosity about what else you could be doing to sweeten it or what you might have missed in the weeds. That’s why we created a mess of design examples on a site we’re calling our Reference Guide for Design. (We’ll take all your ideas for […]

New options for the SNO Site Overhaul and Review programs

We hear from our customers often, and one of the things we hear the most is that your want your website to get better. While the SNO support site, training materials, and videos help you improve your site year round, the request we get most often is for individual feedback. That’s why we’ve developed the SNO Site Review […]

The SNO Report: Growing your online audience

For any publication, whether your online arm is your exclusive means for publication or is in addition to a long-established print product — or for anyone transitioning from one to the other — this is the big question: How do we bring our readers online and grow that base? Well, if you’re online, simply being there […]

The SNO Report: What’s Happening On Facebook?

This month, Facebook is instituting changes to its News Feed aimed at re-prioritizing the content you see, substituting news stories for more pictures of your aunt Ethel’s pet bird. Of the news leftover, Facebook is leaving it up to its users to decide what’s trustworthy, what’s garbage and what specifically they want to see. On […]

SNO Report: What’s a Contest and Competition Coordinator? And more Distinguished Sites updates

On Liberty High School’s Wingspan staff, there are reporters and photographers, editors and producers, and Samantha O’Brien. O’Brien’s in the corporate office, so to speak. Though she isn’t on the ground floor turning ideas into fully-realized, published content online, she’s upstairs, as she says, “ensuring the staff is awarded for their hard work.” She’s the Contest and Competition […]

The SNO Report: Commemorating an Anniversary

We’re kind of in a celebratory mood lately. It’s the holiday season! Elf is on TV, like, every night! So, speaking of celebrating, we wondered what publication staffs do to commemorate a special milestone or anniversary, for their school or publication. So, we asked a few of you, because the first thing you did was to make […]

SNO Report: Design Snapshots and Revision History

Our half man, half SNO Support machine Thomas had his shiny, new iPhone X delivered to the office last week. A means for parading it around the office like a championship trophy? Likely. This got us thinking… Man, we all need new iPhones. Kidding. No, Thomas’ PDA for his new iPhone reminded us that people get excited […]