Entries by Tom Hutchinson

SNO Adviser Profile: John Vitti

John Vitti was only trying to help his then-elementary school-aged daughter with her essay. Write about your favorite day, the assignment demanded. “A person of any age wants to be correct,” Vitti said. “The hard part about writing is there’s 85 different versions of correct. “She didn’t know what to put in. You need some description, […]

SNO Report: Selling your own ads

Your site is fully equipped to feature advertisements, a revenue stream that could help you pay your site’s annual bill and more, but you need to find the businesses willing to buy the real estate and you don’t know how or where to get started. We’re here to help, thank goodness. Here are a few […]

SNO Report: Advanced story pages in action

We know you’re spending a bunch of time thinking about how your homepage looks. We get it. It’s your front page. You want to pull it up and be proud of it. You also want your readers to like it enough to come back, to spend some free time perusing. But the real challenge in […]

The SNO Report: Get creative with your staff page

Functionally, staff pages, and the profiles they’re made of, just make sense. Who wouldn’t want a nice, tidy individual profile collecting all of his or her own published work in one place? What a benefit, right? (Mom and dad nodding; college journos applying for jobs aggressively nodding.) Stylistically, well, staff pages can turn into impressive […]

The SNO Report: New wrinkles to Best of SNO

Starting today, it’s open season for Best of SNOsubmissions. Wait! Stop! Don’t leave! Before we lose 98 percent of you rushing to the site we’re promoting from that opening sentence alone, let us first warn you — you’re going to notice some big changes. The first will occur to you as soon as you get there. BestofSNO.com isn’t […]

The SNO Report: What’s New From SNO?

Well, well, well… it’s been awhile, huh? Maybe we bumped into some of you at any one of several journalism camps we were a part of this summer. Or maybe some of you stayed active and in touch with us in other ways over your break. Either way, we hope you’re settling into the new school year […]

The SNO Report: Best of Best of SNO

Oh man, we’re already in the homestretch of the 2016/17 academic year. That means that even though the breezes are getting warmer, you’re probably just trying not to pull your hair out as finals bring the school year to a close. And, it means we’ve got nine full months of killer Best of SNO publications […]