Entries by Tom Hutchinson

SNO Report: What’s a Contest and Competition Coordinator? And more Distinguished Sites updates

On Liberty High School’s Wingspan staff, there are reporters and photographers, editors and producers, and Samantha O’Brien. O’Brien’s in the corporate office, so to speak. Though she isn’t on the ground floor turning ideas into fully-realized, published content online, she’s upstairs, as she says, “ensuring the staff is awarded for their hard work.” She’s the Contest and Competition […]

The SNO Report: Commemorating an Anniversary

We’re kind of in a celebratory mood lately. It’s the holiday season! Elf is on TV, like, every night! So, speaking of celebrating, we wondered what publication staffs do to commemorate a special milestone or anniversary, for their school or publication. So, we asked a few of you, because the first thing you did was to make […]

SNO Report: Design Snapshots and Revision History

Our half man, half SNO Support machine Thomas had his shiny, new iPhone X delivered to the office last week. A means for parading it around the office like a championship trophy? Likely. This got us thinking… Man, we all need new iPhones. Kidding. No, Thomas’ PDA for his new iPhone reminded us that people get excited […]

The SNO Report: Students Covering St. Louis Protests

On the morning of Sept. 15, former St. Louis police officer Jason Stockley was acquitted of first-degree murder charges stemming from a 2011 high-speed chase that resulted in the death of Anthony Lamar Smith. Shades of the 2014 incident in Ferguson, Mo., which also was sparked by a white officer’s acquittal of the death of […]

The SNO Report: Everyone likes an interactive story

Nothing in print is clickable like it can be online. Take your coolest infographic and enhance it online. Make it clickable — interactive. These are some programs that make it possible: Infogr.am makes it easy for you to create infographics. (Infogram. Infographics. See the resemblance?) You can create slick, modern visualizations of information using graphs, charts […]

The SNO Report: Going in-depth on graduation gowns, private schools, startups and more: last month on Best of SNO

October was a loaded month for Best of SNO. While the other kids at school were out trick-or-treating, student journalists were going deep on interesting topics. The investigative team at Simpson College looked into the enrollment challenges of private schools. A change in graduation traditions caused a stir, original thinkers started projects of their own, […]

SNO Report: Mark your calendars! SNO Distinguished Sites season is coming

So you’ve had a couple months now to get reacquainted to your online publication. Your new staffers are trained. You’ve got recent stories up, new photo galleries displayed. You’ve submitted to Best of SNO. You’ve made a few design upgrades. You’ve read every SNO Report and incorporated each lesson into your day-to-day operations. You’ve played in a big […]

The SNO Report: How to credit borrowed photos

Get your staff in the habit of captioning and crediting all photos on your site. There, we said it. Now, let’s look closely at photo credits — why they matter and how to do it. Chances are, the photos you’re using come from one of three sources: a member of your staff, a submission, or […]

SNO Adviser Profile: John Vitti

John Vitti was only trying to help his then-elementary school-aged daughter with her essay. Write about your favorite day, the assignment demanded. “A person of any age wants to be correct,” Vitti said. “The hard part about writing is there’s 85 different versions of correct. “She didn’t know what to put in. You need some description, […]

SNO Report: Selling your own ads

Your site is fully equipped to feature advertisements, a revenue stream that could help you pay your site’s annual bill and more, but you need to find the businesses willing to buy the real estate and you don’t know how or where to get started. We’re here to help, thank goodness. Here are a few […]