Entries by Tom Hutchinson

The SNO Report: Everyone likes an interactive story

Nothing in print is clickable like it can be online. Take your coolest infographic and enhance it online. Make it clickable — interactive. These are some programs that make it possible: Infogr.am makes it easy for you to create infographics. (Infogram. Infographics. See the resemblance?) You can create slick, modern visualizations of information using graphs, charts […]

The SNO Report: Going in-depth on graduation gowns, private schools, startups and more: last month on Best of SNO

October was a loaded month for Best of SNO. While the other kids at school were out trick-or-treating, student journalists were going deep on interesting topics. The investigative team at Simpson College looked into the enrollment challenges of private schools. A change in graduation traditions caused a stir, original thinkers started projects of their own, […]

SNO Report: Mark your calendars! SNO Distinguished Sites season is coming

So you’ve had a couple months now to get reacquainted to your online publication. Your new staffers are trained. You’ve got recent stories up, new photo galleries displayed. You’ve submitted to Best of SNO. You’ve made a few design upgrades. You’ve read every SNO Report and incorporated each lesson into your day-to-day operations. You’ve played in a big […]

The SNO Report: How to credit borrowed photos

Get your staff in the habit of captioning and crediting all photos on your site. There, we said it. Now, let’s look closely at photo credits — why they matter and how to do it. Chances are, the photos you’re using come from one of three sources: a member of your staff, a submission, or […]

SNO Adviser Profile: John Vitti

John Vitti was only trying to help his then-elementary school-aged daughter with her essay. Write about your favorite day, the assignment demanded. “A person of any age wants to be correct,” Vitti said. “The hard part about writing is there’s 85 different versions of correct. “She didn’t know what to put in. You need some description, […]

SNO Report: Selling your own ads

Your site is fully equipped to feature advertisements, a revenue stream that could help you pay your site’s annual bill and more, but you need to find the businesses willing to buy the real estate and you don’t know how or where to get started. We’re here to help, thank goodness. Here are a few […]

SNO Report: Advanced story pages in action

We know you’re spending a bunch of time thinking about how your homepage looks. We get it. It’s your front page. You want to pull it up and be proud of it. You also want your readers to like it enough to come back, to spend some free time perusing. But the real challenge in […]

The SNO Report: Get creative with your staff page

Functionally, staff pages, and the profiles they’re made of, just make sense. Who wouldn’t want a nice, tidy individual profile collecting all of his or her own published work in one place? What a benefit, right? (Mom and dad nodding; college journos applying for jobs aggressively nodding.) Stylistically, well, staff pages can turn into impressive […]

The SNO Report: New wrinkles to Best of SNO

Starting today, it’s open season for Best of SNOsubmissions. Wait! Stop! Don’t leave! Before we lose 98 percent of you rushing to the site we’re promoting from that opening sentence alone, let us first warn you — you’re going to notice some big changes. The first will occur to you as soon as you get there. BestofSNO.com isn’t […]