Entries by Tom Hutchinson

The SNO Report: SNO pins, you win!

Pinterest: it’s not just for recipes and craft projects anymore. We use the popular website to keep tabs on interesting, innovative things that SNO customers are doing with their sites. On the boards we’ve created, you will find a creative header showcase, full page site layouts, unique design elements, tools for better online publishing, and […]

Too many tests, why journalism is good (and bad), and killer meat: this week’s Fresh Powder Report

Tired of the tests: Great news for public schools: the Obama administration is sick of incessant testing. “The administration called for a cap on assessment so that no child would spend more than 2 percent of classroom instruction time taking tests. It called on Congress to “reduce over-testing” as it reauthorizes the federal legislation governing […]

The SNO Report: All about analytics ?

You probably know that all SNO Sites come with access to Google Analytics, a platform that allows you to know who’s visiting your site, how many hits you’re getting, and what your most popular stories are. Or maybe you’ve never heard of Google Analytics, or you’re not quite sure how to process the different types of data you’re […]

The SNO Report: Building buzz about your site

So, you’ve got a website. You update it consistently, you’ve adopted an online-first mentality, and, it looks pretty good, if you do say so yourself. You’re doing everything right– so why aren’t more people visiting your site? The work doesn’t stop once you’ve launched your site. You’ve got to go the extra mile to get […]

Best of SNO: now open for submissions

Best of SNO showcases the best student journalism from members of the SNO Network (that’s you!) Why? We believe in recognition and inspiration–by displaying excellent work, we hope to inspire students with fresh ideas and new approaches to traditional news material. Many educators also use examples from Best of SNO as teaching tools in their […]