The SNO Report: Great examples of Advanced Story Page Templates

Whether you’re trying to earn the Story Page Excellence badge or simply looking for new ways to showcase stories on your site, going beyond the standard story page template is the way.

We’re, of course, talking about the Grid, Long-Form and Side-by-Side templates. Here are some cool ways other student newspapers are utilizing them:

Grids

Grids are best used to package together several stories from the same series, topic or idea.

From Pathfinder at Parkway West High School

The best part of this example, at least as it relates to this email, is that it’s achievable. Most student publications, let’s hope, have cameras. Most student journalists, let’s be honest, have pretty nice cell phones. It’s all you need.

“2019: A year in pictures” is also a great example of a grid template that can start with nothing more than the shell (also called “Container”) and grow continuously from there. The Pathfinder staff would’ve started by publishing a new story (template: Grid Container) with this title, deck headline and byline. Then, they would create another new story (template: Grid Chapter) titled “Photo of the Week – Jan. 7,” added their photo as the Featured Image, included a nice caption and tied it to the “Year in pictures” container story. Lather, rinse, repeat.

For what it’s worth, this is my favorite of the photos so far. This is how I imagine myself, even though this is how I am in real life.

Side-by-Sides

Side-by-Sides are best used when putting two stories that go together, well, side by side.

From Echo at St. Louis Park High School

People have opinions and when those opinions are competing over the same issue, the Side-by-Side template is the right stage to hear them out.

The magic number is two, no matter what type of content you’re trying to put into a Side-by-Side layout — two stories (template: Side-by-Side Chapter), attached by a Side-by-Side Container.

What’s so good about this one is the simplicity of the container, including a sort of stage-setter in the deck headline space, and the stories are similar in length. You don’t need to be too crazy with these. That both sides to the argument are easy for readers to find is effective enough.

Long-Forms

Long-Forms are best when they’re one, in-depth story, separated into parts.

From West Side Story at Iowa City West High School

When you have a big story like this one that warrants special treatment online — in this case, because it was the cover story in print — the long-form template is a great option.

But you don’t just pull a perfect long-form out of a hat. First, you need a great story. (Check.) From that, ask: “Is it easy to section off?” (Here, it is. There’s a soft opening, followed by sections each solely devoted to one of three women’s stories, ending with a look-to-the-future closing.) Then, consider what extra elements you have to incorporate into the page. Your story’s really long, so you need some good art to go with it. (Here, WSS has good photos and super-creative graphic illustrations for section titles and quotes. Nice.)

Finally, do you have the discipline to sit down and piece it together? A messy long-form story might as well have never been attempted. The students at West Side Story took the time. Voila.

The SNO Report: Introducing the new SNO Dashboard

Over the holiday break, we rolled out a new and improved landing page to replace the SNO Launch Pad. The SNO Dashboard is now where you’re taken after logging into your website.

In case you haven’t explored it much yet, we have to say: It’s pretty cool.

We built the SNO Dashboard as a hub for advisers, one place, living right on the website you work on every day (or every whenever), to find all the information that matters.

We’ve made it easy to edit all of your contact information, book training sessions you’ve purchased, view at a glance the add-on subscriptions you’re paying for (and the ones you’re not), track your staff’s progress on SNO Distinguished Sites badges, and contact us for help via live chat, support tickets and our phone number.

Sure, you’ve been able to track badges and submit support tickets to us through your website for a while — and the usual paths for doing those are still built in — but now you have even more direct access to them with everything in one place.

Plus, we’re making progress on integrating Billing into it.

Eventually, you’ll be able to view your account’s entire billing history, see and be notified when you have a payment due, and here’s the big fish: You’ll be able to go to that bill and pay it.

The SNO Dashboard, like many other parts of the backend of your site, comes preset with certain allowances for users. Billing, as a whole, and contact information changes, for example, are only accessible to site Administrators.

Your students can click on a badge from the dashboard and apply for it. They can read our recent email newsletters. If they’d like, they can even subscribe to our newsletters (The SNO Report, Fresh Powder and the Best of SNO digest) by entering their information in the Email Preferences section of the dashboard.

We’re always trying to simplify adviser life for you, don’t you see? We hope this helps.

Picky eater, ‘Walking Dynamite,’ tall girls and more: the last two weeks on Best of SNO

At this exact time last year we had received 4,004 submissions to Best of SNO. Fast forward to now, and we’ve almost hit 8,200. In other words, you all are killing it.

There have been countless great stories among those. These are some of the best from the last few weeks, written and submitted by students just like yours.

Mr. Kuhn bites down on biggest fear with new Instagram account, by Jacob Casella, Downers Grove South High School

Oddity. It’s one of the traditional elements of news, and almost a surefire way to draw readers into your story. And this piece has it. I mean, a 40-year-old picky eater trending on Instagram; who wouldn’t want to read about that?

‘Walking dynamite’ lights up community, by Cheyenne Miller, Seward County Community College

Best of SNO passes on a lot of profiles because they’re not that interesting to people outside the writer’s school or town. However, by profiling a Ugandan refugee in their local community, especially at a time of various refugee crises taking place around the world, the writer provides both education and insight into an experience that many readers will never know.

San Ramon housing crisis prices teachers out, by Sraavya Sambara, Vivian Kuang, Sanjana Ranganathan, Michael Han, and Sneha Cheenath, Dougherty Valley High School

Like we said in our last report, we like stories where the topic has an inherent interest that extends beyond the walls of your school. While this piece focuses specifically on San Ramon and the Bay Area, affordable housing and gentrification are topics that many readers can likely relate to, making this an ideal piece to cater to Best of SNO’s national and international readership.

No Labels Attached: Breaking Gender Stereotypes in Sports, by Morgan Fischer, Alison Pataky, and Karen Ramos, Dominion High School

We’re not only looking for written pieces here at Best of SNO. We also want to see what your staff can do within the realms of photo, audio, and video. This video about gender stereotypes in sports has it all. By combining a compelling story line with multiple interviews, reporter voice-over, a combination of shots, b-roll, and natural sound, the piece checks all the boxes we’re looking for.

How’s The Weather Up There?, by Zara Tola, Marquette High School

For every new movie that hits theaters, we at Best of SNO probably receive at least five different reviews, all usually saying more or less the same thing. The movie “Tall Girl,” released earlier this fall by Netflix, was no exception. That being said, by using the movie plot as a base to work from, this piece comes up with a fresh angle. By talking to girls that the protagonist is supposed to represent, they point out the film’s flaws through firsthand experience, replacing the need to write a standard review.

Read more great stories like these on Best of SNO.

The SNO Report: Using the Sports Score Scroller for non-traditional scores

So you need help condensing a three-page fax of cross country results into the teeny little SNO Sports Score Scroller, eh?

The compassionate thing to tell you to do would be to pick up your local newspaper, open it to the sports agate page and see how the hard-working unsung heroes of local newsrooms — sports clerks — do it. #supportlocaljournalism

Your major team sports are easy — football, basketball, baseball and softball, soccer, and hockey. None are made up of winnable individual elements; all of the quarters, halves, periods or innings in a game add up to one final score at the end.

Volleyball is one of the sports that ends up on the fringe of that group because the final score (sets won vs. sets won) is made up of other final team scores. How to display all that information in our Sports Score Scroller depends on how much information you want to show.

Take last December’s NCAA Division I volleyball championship game:

Saturday, December 15
Volleyball
Stanford 3 – Nebraska 2

or

Saturday, December 15
Volleyball
Stanford 3 – Nebraska 2 (28-26, 22-25, 25-16, 15-25, 15-12)

In the second example, the results from individual sets would be placed after the “2” in the Opponent’s Score field. They fit best there because they don’t break up the connection between the 3-2 final score. Stylistically, because Stanford won, always type their score first in the set-by-set results even when it’s lower (28-26, 22-25, etc.).

Tennis, cross country, golf, swimming and diving, track and field, and wrestling yield, perhaps, the most challenging subset of results to condense into the Sports Score Scroller, but they are all team sports. So, despite the myriad of individual times, results, placings and scores, each of them typically end up in an easy-to-use final team score. Take this team tennis match, for example:

Friday, December 5
Boys Tennis
Effingham 7 – Charleston 5

A team tennis match, or dual, counts one point for a team per individual win, which is how Effingham wins 7-5. Utilize the same setup for any of the other team sports in this group that participate in dual matches, and then write about the individual results in a news story.

When there are more than two teams competing, like at a meet or tournament, you need to decide how many of the results you want to show.

Try something simple, like this:

Friday, December 5
Girls Golf
Bloomington Central Catholic 661 (4th Place) – Normal U-High 619 (1st Place)

This way creates perspective of your team’s score (and where it placed) compared to the winner. If your team wins, who was second?

To recreate it, assume Bloomington Central Catholic is your school. Type “661 (4th Place)” all into the Our Score field. Normal U-High, in this example, is your “Opponent,” even though they weren’t the only one, and “619 (1st Place)” is their score.

Cheerleading and dance competition results can be displayed the same way.

Friday, December 5
Competitive Cheer
Joliet 88.91 (5th) – Frankfort 91.59 (1st)

It helps to know how each sport works, too. Each one in this group typically has final point totals awarded to teams in any event. If you don’t understand it, ask the coach.

In the postseason, though, athletes competing in these sports can extend their seasons beyond the end of the team’s run by way of their individual performances. That’s where it gets tricky. Given the way Sports Scores are setup, the individual athlete you want to display results for may best serve as your “Opponent.”

Saturday, December 7
Track & Field
Mount Zion 1st Place – Josie Held 12’ 6” (Pole Vault)

In this example, “1st Place” is your score, Josie is the “Opponent” and “12’ 6” (Pole Vault)” is the complete Opponent’s Score.

This won’t work every time, though, and it won’t work well for the results of multiple individuals all at once. So, you may try utilizing a different SNO tool altogether: the Breaking News Ticker.

Naomi Osaka defeats Sabrina Andreescu in three sets (5-7, 6-3, 6-4)

Is there a sport you’re struggling with, not mentioned here? We’d be happy to help.

“Ok boomer,” forgotten youth, California fires and more: last month on Best of SNO

There are multiple factors that come into play when deciding if a story is Best of SNO-worthy. From engaging writing and unique angles to well thought out multimedia elements, more considerations are made than it might look.

So, this week, we’re introducing a new format to this email. Instead of picking a handful of our favorite stories from the last month and linking to them without any rhyme or reason, we’re explaining why we selected them. Welcome inside the mind of a Best of SNO reviewer. We hope this offers a good idea of what we’re looking for in future Best of SNO submissions.

* * *

On the outside looking inby Reuben Stoll, Walt Whitman High School

We receive a ton a game-coverage stories on a daily basis, and quite frankly, most of them don’t make it onto Best of SNO. The reason: A reader in Pennsylvania isn’t all that invested in how your high school volleyball team in California is doing. That being said, this piece on racism in sports has much wider appeal and paints a narrative picture that many Best of SNO readers may not otherwise be able to relate to.

Finding the Light: Students find ways to cope with mental health issuesby Anna Owsley and Ben Wieland, Mill Valley High School

A piece of advice we often give to those vying to be published on Best of SNO is that the topic of the story needs to have an inherent interest that will extend beyond the walls of your school. By choosing a topic with national relevance, yet localizing it by talking to four students within their high school, this piece by the Mill Valley News staff accomplishes this to a T. The infographics they’ve incorporated throughout the story don’t hurt either.

Bound in a Bodyby Megan Percy, Faith Jacoby, Natalie Walsh, Anna Carroll, and Lanie Sanders, Francis Howell Central High School

This piece tackles an incredibly sensitive subject matter in an exceptional way. However, it is not the touchy subject matter that deemed this article worthy of Best of SNO publication. We are not necessarily looking for controversial topics in coverage. In this case, it’s the interviews that stand out. By integrating the stories of six students with eating disorder experiences throughout the text, the writers demonstrate solid interviewing techniques, adding a sense of depth and purpose to the article.

A Northern Lensby Kayla Carpenter, Lafayette High School

Something else we like to see in Best of SNO submissions is especially strong and engaging leads. The lead in this story, detailing the desensitization of a student to hearing gunshots echo throughout their neighborhood, draws the reader in right away.

Forgotten Youth: when college is not your first choiceby Kelly Tran, Kamryn Harty, and George Lefkowicz, Henry W. Grady High School

College admissions season is upon us, and we’ve received more stories than we can count about the overall admissions process. However, there’s likely a portion of your student body that’s not planning on jumping right from high school into a traditional two- or four-year institution. Is your coverage doing these students justice? This article and its unique angle about these “Forgotten Youth” does just that.

“Ok boomer” meme reveals generational dividesby Cheyenne Miller, Seward County Community College

Like we said before, the topics of your coverage don’t always need to be hard-hitting. Light-hearted stories are equally warranted and welcomed. This story capitalizes on this: A trending meme. While the meme itself has divided members of different generations, the reporting brings these two constituencies back together through incredibly balanced interviewing and quotes.

When a Tower Fallsby Zachary Khouri, Brianna Cheng, Auva Soheili, Maddy Ting, and Miki Nguyen, Carlmont High School

While the reporting in this article on the recent California wildfires is extremely solid, in this case it’s the overall story packaging that pushed it through to Best of SNO. By pairing the text with interactive timelines, infographics and photo illustrations, the piece helps hold the reader’s attention from start to finish.

Same School, Different Levelsby Carrington Peavy, Beachwood High School

We rarely come by data-driven stories from our high school and college Best of SNO participants, so when they pop up on our screens, they stand out. This article, driven by district-specific data on standardized test-scores, AP enrollment, suspension rates, and staff diversity, helps break down the concept of the achievement gap, educating readers each step of the way.

Heavy rain and cold temperatures impact homeless residentsby Jose Tobar, Juan Miranda, and Cameron Woods, El Camino College

Giving a voice to the voiceless. It’s one of the longstanding clichés of journalism, but in this story it rings true. By interviewing encampment residents, these journalists clearly pushed themselves to get out of their comfort zones and helped elevate the often overlooked voices of the homeless in the process.

Voicelessby Kailey Gee and Jenna Wang, West High School

By not only incorporating interviews, but also writing samples from each of the girls profiled in this piece, the sense of intimacy created between the writer and the subjects is heightened. The story also takes advantage of the SNO Long Form template, allowing each interviewee to have their own “chapter” and tell their story on their own terms.

* * *

Read more great stories like these on Best of SNO.

The SNO Report: FLEX improvements to Sports, Staff Profiles and Breaking News

Our latest update to FLEX includes subtle improvements to staff profiles, bylines, breaking news headlines, sports scores, and the Sports Center add-on.

1. Perhaps the first change you’ll notice is in how the relationship between the Writer’s Name field on stories and your Staff Profiles is more clearly stated.

  • When you start typing a Writer’s Name, you’ll see a dropdown list of names to choose from based on the staff profiles that have already been setup.
  • If you’re typing a new name, you’ll see a message prompting you to go ahead and create a new Staff Profile for that person.

2. The Staff Profile creation stage has also been simplified to eliminate redundancy.

  • The name you type into the title field of each profile (now labeled “Full Name”) is the name you’ll find in the Writer’s Name list on stories and on your public Staff Profile. (In the past, you typed your name twice on this page.)
  • Also, you can create and edit your own “Staff Years,” meaning if you’d rather your staff be sorted by Fall and Spring semesters or anything other than 2018-2019, 2019-2020, and so on, you can. To do this go to Staff Profiles → Staff Years.
  • Selecting your Staff Year when you create a profile now shows up as a box in the right-hand column of the page (similar to Categories).

As for Breaking News headlines, the redundancy is also gone there. The headline you write into the Headline field at the top is the one that shows up on the website. The only extra information to input is the link to the story.

We also made changes to entering sports scores or rosters, standings, and schedules.

  • Now, when you add a new sports score, for example, you only have to input the information that matters. (We’ve eliminated the need to give it some kind of internal title.)
  • You also don’t have to wait on us anymore to add your own set of sports for your scores, schedules, standings and rosters. You can create and edit your own by navigating to Sports Scores → Sports. (For the Sports Center add-on, it’s also “Sports” located under Game Scheduler or Standings tabs.)

If you have any questions or issues, don’t hesitate to let us know.

The SNO Report: Schedule a meeting with us in D.C.

Two weeks from tomorrow, our team will be marching on the Marriott, extension cords and water bottles in tow, for the JEA/NSPA Fall National High School Journalism Convention in Washington D.C.

As always, we’re there for you and we hope you’ll stop by our booth at the trade show (1-7 p.m. Thursday; 8 a.m.-4 p.m. Friday) to say hello.

We’d love to lobby for our new mobile appSNO FLOW and the SNO Adviser Academy summer workshops. Or, we’ll be happy to help you and your students with any questions you have about your website.

We expect D.C. 2019 to keep us busy. So to better serve you, we’re giving you the chance to reserve a 15-minute time slot, for free, during the trade show, to come by the SNO booth and talk to us about anything that’s on your mind.

Think of it as a mini-training or support session but in person.

Of course, you can wander on over any time and one of us will try our best to help you, but we strongly recommend you take this opportunity to set a date with us to avoid waiting in line. By reserving a time, SNO’s technical trainer Alex McNamee or support specialist Thomas Sugatt (you may know him as Computer) will be expecting you and will have your website up on their computer, ready to talk shop.

Additionally, Alex will be teaching two sessions Friday at the convention. His sessions, titled “Break the Wheel” and “Website Must-Haves,” are at 10 a.m. and 11 a.m., respectively. Look for room location information in the convention program.

Sign Up Now

Vaping, climate change, football and more: last month on Best of SNO

Another month down, another 2,700 stories submitted to Best of SNO, and some really great content. While we’ve received tons of pieces related to our Assignment Desk topic — vaping — we’ve also seen students coming up with some really unique story angles to stories and taking advantage of our more advanced story page templates to help their content shine.

Remember, Best of SNO is highly competitive. So far this year, we’ve received 100 to 200 submissions per day and only about 10 percent are selected for publication. Therefore, that Best of SNO distinction is a true challenge and an honor to receive.

Here are some of the best from the last month or so, written and submitted by students just like yours:

The Vaping Experiment: Are We the Guinea Pigs? by Nina Lavezzo-Stecopoulos and Noah Bullwinkle, Iowa City High School

“Even with widespread grave concern about the dangers of e-cigarette use, the inescapability of addiction has kept students from trying to quit. ‘I could die,’ Gilbert said. ‘This could kill me out of nowhere, and that’s kind of scary. Even if I stopped for a couple days, I could still just like die, so it’s scary. I feel like I don’t have enough willpower to stop immediately.’”

Humanitarian pushes through traumatic past to help othersby Fernando Haro, El Camino College

“‘Watching children die is probably one of the worst things I’ve seen,’ Pensado said. ‘Moms would come up with their young daughters telling [us] to take them to the United States where they would have a better opportunity at life.’ But he couldn’t.”

Unsustainableby Annabel Hendrickson, Natalie Katz, and Marta Leira, Iowa City West High School 

“I think it’s really important not to rivet your attention on how bad things can be, but to instead focus on the opportunities created by the need to avoid those damages,” Throgmorton said. “If we face a climate crisis, we should respond as if it were a crisis.”

First Amendment Challenged at Cam Highby Marcella Barneclo, Adolfo Camarillo High School

“Supreme Court Case Tinker v. Des Moines in 1969, ruled that students have the freedom to wear politically affiliated attire with the exception of any material that incites fear or concern in staff or the student body and results in a disruption, making it impossible for learning to take place. The OUHSD district policy requests that all clothing with political affiliation should not be worn to school in prevention of any possible disturbances.”

The Parent Trapby Abby Pingpank, North Allegheny Senior High School

“School entails enough stress as it is, and the last thing students often want is to have their parents get too involved. For some students at NASH, though, that is not an option, as their parents are here daily to witness it all.”

Flipping the narrative, Band receives unexpected support at local competitionby Alishba Javaid, Coppell High School

“Surprised smiles and sparkling eyes of Coppell Band members could be seen as shouts of support from varsity football players from the stands pierced the air.”

Mill Valley’s LGBTQ population finds acceptance and faces new challengesby Ben Wieland, Tanner Smith, and Aiden Burke, Mill Valley High School

“‘Every time I walk into church, I feel like there is this huge target painted on my back. All it takes is one wrong word,’ Augustine said. ‘I don’t know what they could do to me. But it’s going to be bad.’”

JMac: Back to where it all startedby Hayden Davidson, Kirkwood High School

“For the past decade, people across the country, especially Kirkwood residents, have turned on the TV every Sunday in the fall to see the name “Maclin” on their screen. But before all the fame, Jeremy Maclin, 2006 KHS graduate, walked the same halls KHS students do today. Now, he is back as a football coach, serving the team that built the foundation of a nine-year-long NFL career.”

She Speaks for All of Usby Casey Murray, Lake Forest High School

“Greta speaks for all of us. Her every word and turn of phrase rings true in our hearts like a billion resounding bells…”

Final Countdown: Friday Nightby Meg Rees, North Allegheny Senior High School

“Each Friday night during the fall, thousands of spectators witness the Marching Band’s performance. Significantly fewer, however, see what the group does before and after the big night.”

Read more great stories like these on Best of SNO.

NEW! Attend intensive SNO training workshop this summer in Minneapolis

Join us this summer at one of three SNO Adviser Academy workshops, an immersive 2-1/2-day training for journalism advisers at our headquarters in Minneapolis, Minn.

SNO’s technical trainer Alex McNamee will be on hand to meet you where you are and take you to the next level with this new workshop designed to give you a complete and extensive hands-on training using the SNO platform, whether you’re new to SNO or a seasoned veteran. And that’s not all: We’ll show you the way to train your students to use your website and add-on tools to uniquely set up each one for success. We’ll cover trends in design, mobile journalism and social media, advertising and marketing and show you how to execute. We’ll discuss ways to better manage your workload in the classroom as you’ll be able to brainstorm and network with other advisers just like you from all over the country.

Workshop Dates
Each session is limited to 12 participants.  

  • Option 1:  June 16 – 18
  • Option 2:  July 14 – 16
  • Option 3:  August 4 – 6

Cost
Fees are non-refundable after April 15th and do not include meals or lodging.

  • Eager Bird Fee (Register by January 1st):  $250
  • Early Bird Fee (Register by March 1st):  $275
  • Ordinary Bird Fee:  $295

There’s no better time than summertime to visit Minneapolis and St. Paul. Catch a home run ball at a Minnesota Twins or St. Paul Saints game, a short light rail trip away. Bike the Greenway to Minnehaha Falls, walk along the Mississippi River or any of our lakes. (We’re known to have thousands.) Grab a drink at one of the Twin Cities’ many breweries or just scarf down a Juicy Lucy and more great food at a local restaurant. And SNO HQ is located just across the street from the Mall of America, with all the shopping and amusement park possibilities you could dream of.

Click to Register Now

The SNO Report: Best practices for using Google Analytics

Step into most professional newsrooms and you’ll find someone spending their days dissecting web traffic. Maybe it’s the general manager or an editor. It’s sometimes someone hired specifically to track and conceptualize uses for that data.

Who’s that person in your newsroom?

Finding the gold mine of information is as easy as logging in to your site’s dashboard and clicking on the “SNO Analytics” tab near the top of the toolbar on the left. There, you’ll find all of the most relevant Google Analytics data for your everyday Curious George: How many people visited today? What were they reading? There’s so much more info available to you if you select the “Google Analytics Access” tab on the screen. Ladies and gents, this is your pathway to the mothership.

On Google’s analytics dashboard, not the condensed SNO version, you’ll find a massive knowledgebase of information about your readers, from what town they were in when they visited your website to what shampoo they use during their morning routine. (Which one’s the lie?)

To do anything with that data, you have to know what you’re seeing and why it matters. Audience, Acquisition, and Behavior will be your three main categories of information there. Here’s what you need to know about them:

1. Audience

This is the first of three main data points you’ll find. It’s all about getting the general scope of your readers. These numbers are your most directly helpful stats, like how many readers there were today and what they were reading. Try this: It’s guaranteed to perk up your staff when you pass along this information. “Today’s top story was written by (insert name here). Way to go!”

2. Acquisition

Acquisition details how readers are getting to your site, in one of four ways. There’s Direct Traffic, meaning word of your site has spread so well that people are going directly to your URL for their news. Next, there’s Organic Search, in which readers know about you but not enough to know your URL — so they Google you. There’s Referral, meaning some other website linked to yours. Finally, there’s Social Media, which is exactly what it sounds like.

3. Behavior

There is some overlap between Audience and Behavior — both will tell you what the audience is reading while on your site, for example. But Behavior is more than that.

Analyzing your readers’ behavior helps you understand them and that’s the key. What are they reading, or, rather, what are they looking for? (“We shouldn’t have ignored the PTA.”) Which of our sections, or categories, is most popular? (“We need to write more sports stories.”) What time are readers coming to your site? (“Let’s start scheduling stories to publish at 4 p.m.”)

It’s simple: Knowing your analytics help you know your audience, and knowing your audience helps you get even more of one. Develop good habits in checking your analytics, use the info and watch your traffic rise.