Video, video, and more video

This week we’re focusing on what may arguably be the most challenging aspect of digital journalism to tackle — video. From news broadcasts to sports highlights, video is no longer a medium online publications can ignore. We turned to two of your fiercely talented adviser colleagues to learn their success stories with video.

Jonathan Rogers oversees a thriving video and broadcast program as the adviser Iowa City High School’s The Little Hawk. Rogers says his initial motivation to focus more on video production was spurred by hearing from editors at the Washington Post that having quality video content, or a great YouTube channel, had became a main focus for them– especially in the world of mobile news.

Rogers said from there, they took a few important steps to start strengthening their video quality. First, they established video editors and upgraded their equipment.Rogers stresses the importance of good mics, lighting, and tripods when shooting video.

Rogers encourages his staff to always be ready to record their own raw video footage, and upload it to their personal YouTube accounts; that way, The Little Hawk always has content to draw from. Rogers also utilizes Aurasma and QR codes in the Little Hawk’s print edition to link to online content.  The Little Hawk has also started working on video production outside of news reporting; they’re currently working on a sports YouTube channel, as well as a weekly broadcast that highlights their top stories.

We also heard from Mark Ionescu, adviser of The Patriot at John Carroll High School, who says his biggest challenge with video production is convincing his staff that the end result is worth all of the blood, sweat, and tears it takes to film, edit, and create a really great video.

He has noticed, however, that once a video is done, the staff members that worked on it feel a great amount of excitement and pride when it’s finished; more of an enthusiastic reaction than they might have after writing a story, or posting a photo.

He keeps his students motivated by showing them what other schools are doing well, and gives them instructional videos to help them enhance their news reports.

Does your staff need some video motivation?  Have them check out the featured clips on Best of SNO.

The SNO Report: Resources for journo advisers

At SNO, we’re focused on making the life of a journalism educator a little easier. With that in mind, here are 8 online resources we think are worth checking out:
Here you’ll find a collection of useful journalism teacher/adviser goodies, including headline challenges, editing resources, ways to improve content, and even a lesson on “math for journalists,” though we don’t know why anyone would be interested in that.

AP Style Quizzes:
Want to focus more exclusively on AP Style? Here is a collection of 18 AP Style Quizzes to give your students. Make sure they’re experts before you send them off into the “real world;” they’ll definitely impress their future J-School classmates at whatever Ivy League school they are sure to get into after taking these quizzes.

Verification Junkie
Here is a blog dedicated to collecting tools for all of your fact-checking needs. The site gives reviews of each product, as well where you can find it.  An invaluable resource for verification and assessment of your user-generated content, especially information gathered from social media.  Basically, an absolute must for all journo advisers everywhere.

Covering sensitive content:
Resources and guides that help your students tackle the difficult topics with grace. This has been a frequent concern in High Schools across the country, especially given varying school policies and audiences.

Make Cool Photo Spheres:
Create Photo Spheres (360-panoramas) similar to what you see on the Google Maps Street View to embed in your stories.  It may not be a feature you’re going to want to use frequently, but, when you do, it will really make those stories stand out.
Have you always wanted to go to Berkeley to learn more about digital journalism, but it’s not physically possible for you to be there? Now, California education comes to you; Berkely has graciously provided us with this compilation of resources, tutorials, and inspiration for digital journalists. Educate yourselves.

Using A Camera:
Here are some helpful tips on taking photos with a DLSR camera, for those staffs lacking photographers, or for the writers who want to dabble in professional-esque picture-taking.  Sometimes, that iPhone camera just doesn’t cut it.

Have you SEEN these hashtags?:
A super-easy way to search hashtags and create “Seens” (which organize the content and make it accessible to anyone you want to share it with.)  It may seem redundant, as Twitter already allows you to search through hashtags and trending topics, but this user interface is not only more aesthetically pleasing, but also a bit nicer to navigate. If your program uses Twitter regularly, this is definitely worth checking out.

Printing your paper is easy with SNNO

Sure, online newspapers are great. You’re publishing at the speed of light, you’ve got multimedia options galore, you’re winning awards and SNO badges like nobody’s business. Plus, your website sure looks fancy. Yeah, yeah, yeah. But do you ever get nostalgic for the crinkly newsprint of yore? Do you miss the good old days of embarrassing typos and frantic print deadlines? Maybe you just want something to send your web-illiterate uncle to prove you’re doing something with your life.

SNO has a solution for you! Starting today, we’re launching SNNO–School Newspapers Not Online. With just a few clicks and a $99/month convenience charge, we can give you the best of both worlds. Not only will you continue to have a great website, but every time you publish a new story, we’ll print it out and send it to you in the mail. Using the File>Print function of our state-of-the-art computing machines, we can effortlessly immortalize your digital content on paper. What other web hosting company can claim that?

Do you publish a lot of videos? No problem — we’ll print ‘em frame-by-frame and bind them together in a beautiful, timeless flipbook. A thoughtful gift for that friend of yours who is a little too smug about not owning a television.

What about podcasts? Our podcast transcription service (currently in beta) can take care of that. Word-for-word accuracy not guaranteed, but people will get the gist, probably.

Prefer your “printing” old-school? Our SNNO Handwriting Specialist, Lauren, will be happy to painstakingly hand-write your stories. Customize with your choice of blue pen, black pen, #2 pencil, or crayon. Grammar correction and fact-checking extra.

Need your stories in print RIGHT NOW? If you’re rushing to enter a contest, or are just feeling impatient, don’t despair! Expedite your order for only $15/page, and we’ll send the printed stories to you via fax.

If you’re ready to get started with SNNO today, it’s easy–just send a tweet to @schoolnewspaper. Include the hashtag #FOOLEDYA for 10% off your first month’s subscription fee.

The SNO Report: FLOW v. Trello, CSPA Crown Awards

Chances are you’ve heard some buzz about Trello. We’ve heard it, too. Trello is nice tool for managing projects, but we believe SNO FLOW is a better fit for the needs of scholastic journalism programs like yours.

Let’s start with the obvious question: Why buy FLOW if Trello is free?

Unlike Trello, which was created as a project management tool for businesses and backed by $10.3 million in investment funding, FLOW was created specifically for the management of scholastic journalism programs, by a journalism adviser named Jason in his basement. And he’s still in the basement, cranking out updates and improvements based on the feedback from the adviser and student users of FLOW.

With any free tool like Trello, there is the ultimate expectation of profitability by investors, and that means the focus of future development will be on paying customers, likely large companies with multiple project teams. FLOW, on the other hand, costs $300 a year — a fee we charge to feed Jason and to fund on-going development and support for all FLOW users. FLOW is entirely customized to suit the needs of scholastic news publications and always will be. At SNO, journalism is what we do. It’s all we do.

Don’t take our word for it. Here’s what one adviser had to say recently about FLOW:

“Every adviser should have SNO FLOW. Hands down. It is perfectly organized, and it is one site that handles all of the needs that I have to handle my 100 journalism students and two publications. It allows us to upload articles, edit articles, grade articles, upload videos, photos, etc., in one spot. It is absolutely incredible, and it was obviously created by an experienced adviser. Thank you, thank you, thank you.”

Don’t take her word for it, either; try it yourself by taking a free test drive or by signing up for one of our live demos.

The hits just keep on coming
This past weekend, the Columbia Scholastic Press Associationhonored eight SNO customer websites with Gold Crown awards. For a complete list of winners, visit the CSPA website.

Check out the SNO glow on this proud staff from Shalhevet High School’s Gold Crown- winning Boiling Point:



You’re not going to believe what these staffs did on their sites!

We’re feeling a little BuzzFeedy at the SNO office today. Blame it on this spring break list. In that spirit, check out these 12 impressive features we’ve found on sites in the recent weeks. You won’t believe what happens next!

Got something you think is worth sharing? Tweet us the link @schoolnewspaper. Maybe we’ll even pin it!
Speaking of Twitter… did your feed stop working?

We’re not pointing fingers, but Twitter made a recent change that resulted in some feeds no longer displaying on sites. Here’s the good news: there’s an easy fix.  Move your Twitter embed code from a SNO Video Embed Display widget to a SNO Text Widget. The SNO Video Embed widget resizes embed codes, and that resizing is interfering with the feed display. The SNO Text widget is super cool and we recommend it for all embeds that aren’t videos. Still need help? Send us an email.

 In case you missed it

Did you see our note this week about the 16 SNO sites named NSPA Pacemaker finalists? If you’re looking for a little more inspiration, this list of sites is a great place to start.


Distinguished Sites Derangement

It’s badge season at SNO Sites, and things are starting to heat up in our elongated version of March Madness. As the season is about half way over––it started in January and runs through April––we thought it was the perfect time to let you know how things were going.

So far this season, 125 badges have been awarded to 62 schools, which is about a 290% growth in awarded badges over last year at this time. Holy badges! (These numbers have been fact-checked by Lindsay, the only member of the SNO Patrol authorized to operate a calculator.)

The most commonly earned badge is the Excellence in Writing Badge, and the badge that appears to be the hardest to earn––having been awarded only four times––is the Multimedia Badge.

The most elusive award, though, is that of Distinguished Site. So far just three publications have earned this title.  Each of these Texas SNOFlakes is unique in their own way:  The Roar, The Red Ledger, and Legacy Press. The Lone Star gauntlet has been thrown.

Submissions will be accepted until May 1, 2015, and any staff that applies before that deadline with either receive the badge or get feedback on how they can make changes to achieve the badge when they apply again. So what are you waiting for? Apply today!

One more thing…

Speaking of distinguished sites, have you checked out the new website for SNO Sites and the new SNO Sites Customer Portal? As always, your feedback and praise is much appreciated.

Superb support for successful sites starts with SNO

Dumbfounded by design? Stumped by slideshows? Bamboozled by blockquotes? All alliteration aside, help is never more than a couple clicks away.

  • Our help site is full of detailed instructions and step-by-step videos to get you up to speed quickly. You can search for something in particular, or just browse at your leisure.
  • Fill out a support request and we’ll get back to you within four business hours. Click the friendly red tab on our help site or main site, or click on the big “Need Help?” box on your own site’s dashboard. Or just go here.
  • For website emergencies, or if you’re just feeling impatient, we have a new live chat feature (accessible from our help & main sites). If we’re online, you’ll be connected to someone immediately; if we’re not, leave your email address and we’ll get back to you ASAP.

Still feeling lost? A personalized training with one of the SNO Patrol can help you gain confidence and skills to master your site. Trainings are conducted via screen-share and phone, and are tailored to your ability level. Read more and sign up here.

If you’re wishing we’d just give you our brutally honest opinion, a SNO Site Reviewmight be right up your alley. We’ll inspect every inch of your website and send you a detailed report. We’ll praise you for what’s working, we’ll point out what’s not (and why), and we’ll give you some concrete suggestions for improvement. Sign up herewhen you’re ready to rock and roll. (We promise to put a pin in our pointless puns.)

Fresh Powder

A weekly summary of journalistic tidbits
brought to you by  SNO

Today in the SNO Report we’re introducing a new newsletter from SNO: Fresh Powder.  Each week, members of the SNO Patrol will scour the Web, looking for the most interesting journalism-related stories that you might otherwise have missed. 
  • A Twitter competition lead to an influx of media journalists sharing their favorite tools and devices they like to use in regards to photojournalism, video journalism, and basically anything else media-related.  Check out collection of the best tweets from those who participated, and stock up on some great new gear!
  • And while we’re on the subject, I think we can all agree that online media has made some pretty significant changes in regards to journalism.  This article by the Atlantic looks at how one extremely well-known video hosting site (I’ll give you a hint— it’s YouTube) has changed journalism; though, is it really a change for the better?
  • The subject of forgiveness seems to be a hot topic in professional journalism this week; this extensive Times article takes a closer look at Justine Sacco’s famous Twitter fiasco, and what leaving a digital footprint really means. Adweek compares two well-known journalists who have made even more well-known mistakes; David Carr, the talented writer with a troubled past, and Brian Williams, who’s past seems fairly spotless, but has more or less destroyed his journalistic integrity.  What are— if any— the parallels between these two professionals?  Is one easier to forgive than the other, and why?
Other newsworthy mentions slightly less related to journalism:

Tweets and Toots

Twitter is a driving force in today’s news coverage. We asked some advisers in the SNO network how Twitter has helped enhance their journalism programs. Here’s what they told us.

Vincent DeMiero, adviser at Mountlake Terrace High School, realized a few years ago that integrating social media into his journalism program would help it flourish.  DiMiero’s paper, The Hawkeye, now has three different Twitter feeds –@MTHSHawkeye for breaking news and links to additional coverage on the website,@MTHSports for all things related to sports and activities on campus, and@MTHSWeather for, you guessed it, weather information.

DiMiero explains that the most impressive aspect of these Twitter accounts is their use in breaking news situations. He says that during a recent building evacuation, @MTHSHawkeye was the only source of information for students, parents and other local media. The editor posting the tweets was in constant contact with building administrators, law enforcement personnel and district officials throughout the incident, and having the Twitter feed helped people feel at ease during what otherwise could have been a very confusing time.

Other scholastic journalism programs are finding similar results. Jim McCrossen, journalism adviser at Blue Valley Northwest High School, relies heavily on Twitter to break news.  He directs his staff to tweet anything they think may be of interest to their community, and asks that they include the newspaper’s Twitter account in the tweet.  That way, editors can decide if they want to re-tweet it or craft a new tweet based on the information they’ve received. McCrossen asks faculty members to come to the paper staff first with any new announcements. He says it’s important to be the first to break news, but even more important to do so with accuracy.

Leland Mallett, journalism adviser at Legacy High School’s The Rider, has also had a great deal of success with Twitter. He says it’s important to elect a social media managerupdate often (even with short, simple updates), and follow a style guide to keep posts consistent.  He also recommends scheduling posts in advance; he suggests the app Buffer, which we use (and love) here at SNO!

Shameless Plea for Testimonials

The SNO Patrol has been hard at work on an overhaul of our company website. We’re hoping to unveil it within the month. But before we do that, we’d love to gather a few short “testimonials” from clients who’ve had great experiences with SNO and would be willing to recommend us to others.

We won’t toot our own horns here, and we definitely won’t tell you what to say. But if you feel inclined to write a few sentences, we’d be honored to display your comments on our shiny new site. We’d also really love to get a statement or two from non-adviser folk–principals, administrators, athletic directors, communications directors and the like.

Thanks, as always, for choosing SNO. We think you’re the greatest!

Journalism eXchange

Now, I know you’re thinking, “yeah, because that’s just what we need–another social media site.”  Understandable.  Accurate, even.  But, hear us out;Journalism eXchange isn’t just another place to type up 140 characters and send it out into the internet void. It’s a place specifically designed for people who care about journalism education.  It’s a website where you can be assured your ideas, and your voice, will be heard and valued.  It’s a way to connect with hundreds of other advisers just like you.

Journalism eXchange is free to use and open to anyone interested in scholastic journalism.  At its core, Journalism eXchange is an open discussions forum — a place to talk about what the best journalism-related film to show your students is, or a place to debate whether it’s correct to putone space after a period, or two.  We have polls, as well, if you’re a bit pressed for time–that way, you can still contribute to our ongoing office argument about who thegreatest fictional journalist of all time is in between your various and objectively “more important” journalism-related duties (and believe me, we appreciate the input).  And it’s not all fun and games; you can seek advice from fellow advisers, offer up your own wise words of wisdom, and occasionally even stumble across some neat career opportunities.  It’s a fantastic, journalistic free-for-all.

You can follow us on twitter for updates, news stories, and discussion.  We want to know everything there is to know about school journalism– but we can’t do it alone.

It’s time to join the conversation!  Come and create a profileexplore the site and its tools, and give us something to think about.  We want your voice to be heard.