SNO Days

Days where schools with journalism programs come together to work on their SNO sites under the guidance of a SNO expert.

Plan a SNO Day in your area!

When there is a SNO Day in your area, members of the SNO Patrol travel to the location of your choice, teach all about the different elements of running a successful SNO site, and help attendees improve their sites by actually giving them time to put into practice all that they’ve learned.

Dates
We offer SNO Days in one or two day sessions. Of course, two days gives you more work time and more in-depth information, but one day can be enough to revamp and get a jump on things. We’re happy to tailor the days to your needs. Maybe you have a state convention coming up and it would work well for schools to stay a day late or come a day early to just focus on their SNO sites.
Invitees
Of course you could host one of these, for just yourself, but in order for the costs to work out in your favor we recommend inviting anyone with a three-hour radius. SNO is happy to help send invites to the folks in our network, but we recommend you do the same. It’s no problem if people hear about the opportunity twice.
Location
Location is important both in terms of city and in terms of building. You’ll want to host at a place that the invitees can easily get to, and you’ll want a building that can hold 80 folks who will all be on their laptops. If you read between the lines, you’ll catch that we’re recommending somewhere that’s centrally located and that has great internet access.

FAQs

What sort of information is covered? We’re happy to focus on whatever you see as the needs of the attendees, but we like to break into two tracks––beginner and advanced––and then look at how to design the home page and the story pages and the newsroom itself. If time allows, we’ll also look at analytics, social media, and advertising.

Who attends SNO Days? Usually we recommend that newspaper staffs bring one adviser and up to two students so that the day can be focused on improvement and implementation.

Do schools have to have a SNO Site to attend? Nope, but the time is probably better spent if you do because other online publishing options out there just don’t have all the features that SNO does. And we’ll be honest, if you come without being a SNO site, you’ll probably walk away as one.

I’ve never heard of these SNO Days. Are they a new thing? Designed by SNO and piloted in MN and TX, these days have been around for about a three years.

What do they cost? Each SNO Day will get a custom quote based primarily on travel costs. As a frame of reference, most SNO Days will cost $1200 per day per trainer.

How do I host one or what do I do if I have more questions? Just contact us.

SNO Days

Plan a SNO Day in your area!

When there is a SNO Day in your area, members of the SNO Patrol travel to the location of your choice, teach all about the different elements of running a successful SNO site, and help attendees improve their sites by actually giving them time to put into practice all that they’ve learned.

FAQs