Regardless of your role on the news staff, head on over to your publication’s website and click on any story. That’s right, any story. For real, go look at a story page on your publication’s website. I’ll wait.
Chances are that the story you clicked on is just a story with a photo. While there is nothing wrong with a picture and some text, there is so much more that can be done with a story published online. You can set hyperlinks, add a slideshow, insert a video, create an interactive inforgraphic, change the template, or even display a panoramic image. Creating story pages that provide an enriched and dynamic reading experience is what publishing online should be about, and it’s what the Story Page Excellence Badge rewards.